Many companies are out there, professing to be broadcast experts, offering “real solutions” to schools and educators but really, if you cant even get the most basic elements of studio operation right, how can you class your services as “expert”?
I have just looked at a website from a communications company. It would seem that their primary business is the installation of network infrastructures, but seeing a growth in media, they have opted to provide radio broadcast solutions too. This is annoying, not only because they are not offering industry standard equipment and software (such as ENCO, P2, RCS or any of the other applications out there) but they seem to have missed the rudimentary basics such as microphone positioning.
The highly amusing thing is, that they have chosen some respectible Behringer microphones, quite enough for the application, but being novices in the broadcast world they have positioned them in completely the wrong position. A condenser studio mic, with a “ribbon style” pickup should positioned vertically and not, as they have done, vertically as you might with a vocal SM58.
It is this complete lack of knowledge offered by companies just wanting to make a “quick buck” that lets the whole professional industry down. If you want to offer professional solutions, speak to a professional company. If you want to know how to set up a radio station for your school, talk to someone that can, at the very least position a microphone correctly AND offer training from people that actually work in the business whom have at least some technical ability.
If your chosen company doesnt know how to use a microphone, how are they to be trusted to provide anything else?
I am called upon far to many times to sort out the mess other people have made and when budgets have been spent, why not call me first so you get it right first time.
Well the curse of Grant and cars has finally hit my latest set of wheels. It went in for a water leak last week and within 48 hours it had developed another. This little jaunt into the garage cost almost 600 quid but could very well end up costing me a lot more.

